Our Team

Fairtrasa's global team consists of passionate social entrepreneurs with wide-ranging expertise, including in sustainable agriculture, small-scale farmer development, Organic food, community development, logistics, quality control, finance, international markets, and social business. If you're interested in joining or learning more about our team, please write to us through the contact form.

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How can we work together?


Patrick Struebi, Founder & CEO
Patrick founded Fairtrasa in 2005 after a personal epiphany led him to devote his life to social entrepreneurship. He has since grown Fairtrasa into a recognized leader in the farmer development space and a top provider of organic and fairtrade fruit worldwide. For his work as a pioneering social entrepreneur, Patrick was selected an Ashoka Fellow, an Endeavor Entrepreneur, a Yale World Fellow, and a Schwab Fellow, and was named Social Entrepreneur of the Year by the Schwab Foundation, the abc* Foundation, Univision, and Visionaris. In 2014, he was chosen as a New Champion by the World Economic Forum, joined the Clinton Global Initiative, and began an ongoing column on social entrepreneurship at Huffington Post. Patrick is currently Social Entrepreneur-in-Residence at the Yale Entrepreneurial Institute. Read more
Supply & Farmer Development

Jose Cubero

Director of Supply

Jim Ruiz

Director of Fairtrasa Peru

Mario Shimokawa

General Manager of Fairtrasa Peru

Francis Mendez Lemus

Director of Fairtrasa Mexico

Rudis Colon

Director of Fairtrasa Dominican Republic

Peter Abma

Sales Manager, Fairtrasa Holland

Bareld Kootstra

Director of Fairtrasa Sustainable Foods
Central Services

Sandeep Sachdeva

Group Chief Finance Officer

Ben Huyghe


Christoph Weisbach

Director of Logistics & Quality Control
Advisory Board

Christina Ulardic

Head of Market Development Africa, Swiss Re Corporate Solutions

Andreas Hubmann

Head of Tax and Equity-based Compensation, Glencore

Petra Staudenmaier

Head of Marketing and R & D, ARYZTA Food Solutions Schweiz AG